LONI UNSER + COLLISION CAREERS

For the Pikes Peak International Hill Climb, Collision Careers wanted to make a presence and show their support for race car driver, Loni Unser. We worked with Loni to create a poster series that highlighted her race week and drove excitement for her upcoming race. The limited-series posters were revealed on Instagram, giving fans an illustrative story of Loni’s week, from arrival, to qualifying, to the day of the race. Fans had an opportunity to win a limited-edition print of each of the posters.